Hey Lexce! brings VinUniversity's mascot to life as a voice-first AI assistant inside the My VinUni app, available from every screen with a tap or a simple "Hey Lexce!". It gives students one place to ask anything about campus life — academics, navigation, services, student support — and answers with information drawn from their own records and the university's official resources, not generic search results. Critically, Lexce goes beyond answering: it completes the follow-up task on the student's behalf, whether that means submitting a request to a department, preparing a plan for an advisor, or opening the right tool at the right moment. For the university, that means fewer repetitive enquiries routed to staff, consistent answers grounded in approved policy and curriculum documents, and a measurable view of what students are actually struggling to find. It turns everyday student admin from a scavenger hunt across portals and offices into a single conversation — and makes VinUni's digital experience feel as distinctive and student-centred as its campus.